How to Create a Strategy for a Successful Website

Developing a website or redesigning a current one can feel like a monumental task. It doesn’t have to. Knowing what questions to ask, who to involve, and what resource and tools are available to nonprofits will save you precious time and money.

Led by web experience experts, this program will provide you with a roadmap to developing a website that engages your constituents and effectively tells your story.

Topics covered in the program include:

Planning and Preparation
• Mapping the Project
• Gathering Data (internal and external)
• Engaging key stakeholders

Design and Development Strategies
• Creating a blueprint/strategy
• Incorporating your nonprofit’s brand
• Content strategy (telling your story)
• Building your site for search engines

Driving Traffic to Your Site
• Marketing and measuring
• Local search
• Email marketing
• Social Media strategies
• Google analytics

This workshop is a ‘must see’ if you have a website or planning to develop one in the future. Handouts and resource lists will be provided for further study. Light refreshments will be served.

Panelists
Todd Bertsch, President of Evolve Creative Group
Marc Majers, Manager of Web Development at the Cleveland Institute of Art
Cathleen Zapata, VP, Research & Customer Experience at Metrics Marketing

Date & Time
April 26, 2010
8:30 - 10:30 a.m.

Fee
$35
Click here to register

Location
Center for Nonprofit Excellence
703 South Main Street, Suite 200
Akron, Ohio 44311

Click here for directions.